FDO-based analytics

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FDO-based analytics

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The service provides opportunities to

Monitoring and analyzing market prices based on cash receipt data

Basic market analytics enables to forecast sales with minimal losses

Evaluating the effectiveness of advertising and promotional campaigns

Analyzing individual peculiarities of demand and consumer preferences in different regions

Analyzing and clustering retail outlets

Consolidated data on actual product sales and overall market percentage for generating incentive programs for partner network

Cross-selling analysis

Estimation of average check, percentage of product/brand in total sales of brand/category

Ability to build analytics based on historical data as well as regular (weekly, monthly, quarterly) analytics

Procedure for providing services

First stage

The customer provides a list of products for which they need full analytics

Second stage

The algorithm accurately matches the cash receipt FDO data (more than 85% of cash desks in Russia) matching the customer's list of goods

Third stage

Based on the results of the comparison, analytics are built for the customer

Service components:

Data acquisition

GoodsForecast's analytical reports based on FDO data are more similar to reports generated by research organizations such as Nielsen, GFK and others.

How the GoodsForecast FDO data collection system is structured:

Data acquisition

Data consolidation

Working closely with FDOs, GoodsForecast creates and develops unique cash receipt data analysis products. You do not need to contact each fiscal data operator, we consolidate the necessary data ourselves. We also reduce our customers’ costs incurred to obtain data they need, you pay for the information you need only.

Data consolidation